The Covid-19 pandemic has upended the projections of every business and IEO marketing is no objection. It has forced blockchain projects to rethink their strategy in order to garner support from the crypto community.
The transition to remote work prompted by the lockdown restrictions has created the need for virtual marketing for IEO projects as well as community interactions. At the beginning of the pandemic, we saw companies took to social media providing engaging content to draw the attention of people who have been forced to stay at home.
A shift in IEO Marketing
This trend is likely to continue in 2021 and there’s a renewed focus on digital marketing channels for creating traction for IEO/public token sale. Lifestyle and perspectives have shifted in the last few months so companies have to shift their IEO marketing strategy to ensure their message remains relevant and impactful.
For blockchain projects, the relevance of online presence has never been more important. Besides, startups have to up their transparency quotient to show potential investors their worth. This one way to enable the community to associate and engage more closely with your project. For example, we have seen companies pivot to digital events to win over a particular investor’s attention. Blockchain projects have to think about immersing investors and traders in live experiences whether it is through a website, webinar, or landing page.
Increased Internet Traffic
Another opportunity brought by the pandemic is the surge in traffic and search volume due to many people confined to their homes. Take advantage of these low cost-per-click rates to drive larger traffic to your IEO profile and website. As millions of people across the world continue to surge and increase their time spent on the Internet, it is essential for IEO projects to realise that it is important to be in front of their target audience to move ahead. Given that IEO marketing is all about conversion, startups need to be ready when their audience searches on the Internet. Whether you’re transforming your product or accessing new markets, you need to create awareness and convert leads to retail investments.
While projects need to understand that the Covid-19 situation is not going to last forever, they need to retain their foothold when it comes to brand presence. That’s how you are going to increase your social media followers, amount raised per IEO round, number of participants in the marketing campaigns, website traffic, and other conversion goals.